Ah, mais oui. Il me fait du bon quand j’ai occasion de parler francais, et à Vancouver il y avait plusieurs vendeurs Québecois tellement doué. One of those vendors from the fair province of Québec was Oöm Ethikwear.

I’ll be honest, I fell in love with a little dress that is currently out of stock (but I’m keeping my eye on it, because there are certain little people who have birthdays coming up!), but the rest of their line intrigued me as well. Lovely designs, and the fabrics were gorgeously soft!

I love that their tagline is “Ethical Organic Canadian”… and they really do stand by their clothing. Not only are they made with organic and environmentally responsible fabrics (recycled cotton etc.), but Oöm offers a $5 gift card for every piece of clothing that the buyer returns to them at the end of it’s life cycle in their closet. This means that they carry the responsibility for their products and their impact on the environment right through it’s life span and ensure that the clothing is integrated back into the marketplace by donation or recycling. It’s also nice to know that since their inception in 2005 they have donated 1% of profits to several chosen charities. All around, the folks at Oöm seem like they’ve got a great attitude about working within, and for, their larger community and environment. Plus, they make really cute clothes!

Their children’s line (Bébé Oöm!) is really adorable – I love the superhero jammies, and the designs are young and hip (although I really don’t like that word. Hip. We need to think of another word that means the same thing!) Whatever word we use, any little one sporting Bébé Oöm will be just a little bit cuter than the generic-clad youngster nearby ;) The messages passed on through Oöm aren’t just in the fabric and the business, I also love the little taglines on the clothing – positive, reinforcing, something I’d be proud for my daughters to wear.

You can find out more about Oöm on their website at www.oom.ca (mostly in French) and shop in their online boutique (which is bilingual). They are also on Facebook and Twitter, like everyone else these days :)

Enjoy,
~Sarah